iGirl // Mobile Misogyny
May 14, 2009 | 12:12 pmI recently got an iPod Touch, and have been a little App obsessed. Needless to say I have been browsing the App Store constantly. This morning I came across the first application that pissed me off! The application is called iGirl - She Obeys. I hit the button immediately to see what kind of non-sense passed through Apples rather arbitrary seeming application process to get apps into the store. Below is a review / tutorial on how to use the very sexist application - iGirl, just so you get a sense of what the program looks and feels like.
Part of my frustration comes from the fact that I know Trent Reznor tried to get his new app update into the store and it did not pass because of one of the musical tracks in it, yet something degrading like this application can slip through the cracks (or maybe they thought it was perfectly fine). I understand that a simulated girlfriend (where is the boyfriend?) might be a fun gag app to have, but there is only one type of girl being displayed here. Even the guy in this video says “let’s switch from the chauvinistic bikini outfit to the chauvinistic school girl outfit”. There are also not a lot of ethnic choices, which just juxtaposes the exact kind of thinking that goes along with misogyny. Now, i’m not explicitly saying that this is racist, but it just nods to an ethnocentric viewpoint. The girls can only speak English and Russian (not sure what this means or why, but interesting to note)

Wow, so many options, these are all the dynamics of a girlfriend.......
I’d say the other part that frustrates me is the popularity of the application. This app was featured by PCworld, Macworld, Techcrunch (”i’m sure it will quickly become a best seller - Erick Schonfeld) and WorldofApple. This app is advertised as fun and entertaining, but what message is that saying to put a girl on a screen and be able to control her with your hands and angle her for your own pleasure. The implication is almost more extreme than some of the feminist thought on pornography. Don’t forget, though, you can also shake the iPod/iPhone to make her react (shake her booty, for example). Another gimmicky feature is the ability to blow on the iPhone in order to have the classic “Marilyn Monroe” flying dress pose appear. I guess I am happy that the iTunes ratings speak for a demographic of thinkers who feel that this kind of application is totally inappropriate (although many are probably female, but rightfully so) because the overall 5 star ratings are 2287 compared to the 1 star ratings at 9012.
One of my absolute favorite parts is that the developer posits this “Our own rating for this application is PG-13. There is no nudity or bad words in the app. The app has mildly suggestive themes that are akin to what you might expect from a PG-13 movie. This app will never have any nudity in it.” then goes on to suggest that the app is similar to cheap thrills like iBeer or iFart. I call malarky on this statement. Objectification of women is not the same as a beer application. Although the gender implications could be correlated in certain realms of thought, the direct implication is nowhere near as powerful.
I find it hard to place myself in the shoes of the developer here. I could think someone having a thought, “It would be fun to have a virtual girlfriend”, but nothing about this application is about having a girlfriend (although I do love my Apps, it’s just not the same). There is no relationship, there is no communication, it is a person controlling the scantily clad girl on the screen. The fact that you can search : sexy ladies women girls boobs babes guns hunting fishing jokes — proves that there is so much more to this conversation : Fishing and Hunting/Guns — it shows that this is a hyper-masculine and overly-chauvinistic joke on women and their expense.
There are over 16,000 reviews for this application running the gamut from disgust to adoration. One reviewer explains, “elegant way of putting the girl into an iPhone. I had fun showing it off to my friends yesterday. Will keep playing with her and waiting for the future releases”. The more I read the descriptions, I was hoping this was some kind of sociological project, but even if it was (which is clearly is not, as it has not even a hint that something like this is going on), the people who like this application get to propel their misogyny on the go.
I really want to develop and application now that does the opposite or exposes this app in some way. An app where two people relate to each other with respect, and fun. Don’t get me wrong, I have a pretty p0litically incorrect sense of humor, but there is a time, a place, and a context for it, and coming across this application under the “TOP PAID APPS” really kind of pisses me off. I also saw Peekababe, which is pretty much just pictures of women in swimsuits, which is also degrading, but the fact that you control iGirl sets up a whole other range of discussions.
My only saving grace of thought is the reviewers reaction. Although this is a top paid app (at .99 cents), I am glad the average rating is a 2. You think guys would see that and see that “those are probably women rating this application” and have some empathy about putting them on their phone and pinching, skewing, blowing, and shaking them all over the place. I can’t see how this is not a metaphor for misogyny and control.
There she is.























